We all love free stuff, don’t we? We just can’t wait running at the mall when it’s sales time. So we do the same thing with software. As soon we hear or see advertised somewhere that a certain thing is for free, we go insane and must have it immediately. But we should get really informed first because we might get disappointed after using the product, as it will not be what we expected to. Or we should read carefully everything , even or should I say ESPECIALLY the words in small letters that actually say what is most important. Let me give you an example. Let’s say you heard of this amazing software product called Driver Detective and you want to have it for your computer, as it will save you a lot of time and energy. You are aware of the fact that it will provide you the most up to date drivers you need for all the components of your computer and all this without any effort from you. So you won’t bother to supervise the whole process of selecting the right drivers fromĀ million other drivers, see which one is compatible with your device and then see if the compatible drivers are the most updated ones.
Well, of course you saw that this software has a certain price in the online stores, so when you see it advertised as being totally free, Driver Detective free, you think you couldn’t get any luckier. But are you really?
The offer is tempting. But now all you can see is Driver Detective free, so you do not think rationally and understand that even software must have a price to cover for the research, to pay for the guys who studied the market and made the effort to improve the software you are offered, to make up the huge data base and all.
So you will download the FREE software and only after that you will realize that it has some basic flaws: it has only limited features. It is actually something like a demo. So this is the free offer: you can either download the whole featured software, but with limited amount of time during which you are allowed to use it or you will be able to use it permanently, but with limited features.
And that is precisely what I told you to read absolutely everything – because they might have slipped the information somewhere, making it look unimportant under the big letters FREE. So be careful when it comes to free stuff, especially when you know for a fact that the respective software application has a price and can be bought for money, even if the price is not very big – somewhere around $30-40. Somewhere on the way, the offer will have something not just right.
After all even our ancestors realized that it looks suspicious to get free gifts from people who do not ask for anything in exchange and they made up the old Latin saying: “Beware of the Greeks bearing gifts” or something similar.
Written by Loredana Sava, date Jan 24, 2011 in Driver Detective, Featured
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